FIND. SELL. GROW.
Every effort builds.
UMUGINA is Rwanda's sales and product discovery platform — where customers find products, businesses reach more sellers, and Sales Agents turn opportunities into income.
What we are
We connect three roles in one marketplace: people who want to buy, businesses that want to sell, and Sales Agents who create demand. Individual actions accumulate — more products, more sellers, more opportunities.
Customers
Discover what you need. Connect with the people who sell it.
Sales Agents
Find products. Find customers. Earn from sales.
Businesses
Put your products in front of more customers and Sales Agents.
FOR BUSINESSES
List products. Reach more sellers.
Create a public shop, invite your team, publish products to Explore, and request verification when you are ready. Signing in is for people who already have an account — new businesses start by registering.
Trust
Verification badges help customers recognize reviewed businesses. Reviews and reports keep the marketplace accountable. We design for trust first — without inventing fees or promises that the product does not support.